With PUBG Mobile Ban in India, Gamers Are in a Fix

Developers need to be mindful of distribution policies

Photo by Fredrick Tendong on Unsplash

The Reach and the Loss—

The PUBG mobile was released in India in 2018 and its counter-parts such as PUBG Mobile Light was released later. The Light version was launched to expand the user reach of the game. And make the game accessible to users who do not possess high-end phones or don't have fast internet services due to their rural geographical locations.

Political Implications —

We are at a time in history, where we can not evaluate the political situations and technology separately. This ban is the latest move against Chinese companies in India amid a months-long standoff over a disputed border. When the first list of apps was released by the Indian government the gamers were relieved that PUBG was not part of that list, however, they didn't have much luck the second time around. India first banned 59 Chinese apps, including ByteDance’s popular video-sharing app TikTok, Tencent’s WeChat and Alibaba’s UC Browser, in June.

Gamers Point Of View —

This is the second list issued by the Indian government of similar nature. The game is currently (i.e. September 5th 2020), available on the mobile phones. As these decisions take some time to come to fruition. But just like the first list soon the game will be off the google play store and apple store from all devices. And Indian IP addresses will be banned for the same.

The Direct Indian Alternative —

One would think that the game being part of the second banning list is just a coincidence but the news of a launch of a direct Indian alternative game “FAU-G” indicates otherwise. Indian game developing company nCore Games has announced an “action” game called FAU-G Or Fearless And United: Guards.

Photo by shade jay on Unsplash

Global Impact —

After the first list was released by the Indian Government, media all around the world took notice. Many considered Trump’s decision to ban We Chat in the US was part of the ripple effect caused by the same. Trump's We chat ban resulted in Tencent losing over 66 billion of its market value. From all these recent events, it's evident that we are moving in an era of technology where companies and developers have to be mindful with their distribution and publishing policies.

•Professional Architect• Habitual Writer• Voluntary Literature Student•

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